The Event Corner gives you real event-world lessons, tools, and strategies so you can plan events that actually work — not just look good on Instagram.
Featured Event Insights, Trends & Tales from the Trenches
From game-changing event strategies to hilarious behind-the-scenes moments, dive into expert tips, industry trends, and real-life stories that every event planner can relate to. Because in this world, the unexpected is just part of the plan!
Before you book a venue or design the invites, stop and ask: Why are we doing this event?
This article dives into how a clear purpose keeps your event strategy focused, your team aligned, and your results measurable — because great events aren’t accidents, they’re designed.
You know that feeling when an event finally clicks, when the guests are buzzing, the sponsors are smiling, and even the Wi-Fi behaves? That’s not luck. That’s strategy. A 360° event strategy , to be exact. But what does that really mean? And how can we, as event planners, turn the endless to-do lists, stakeholder demands, and late-night coffee runs into something that actually delivers a return on investment, both for our clients and ourselves? Let’s dive in. What Exactly Is
